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	<title>rbeltran</title>
	<link>http://www.ricardobeltran.com</link>
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	<pubDate>Tue, 09 Aug 2011 18:49:59 +0000</pubDate>
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		<title>IBM: Its Design History</title>
		<link>http://www.ricardobeltran.com/IBM-Its-Design-History</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/IBM-Its-Design-History</comments>
		<pubDate>Tue, 09 Aug 2011 18:49:59 +0000</pubDate>

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_

Internal recollection of the history of IBM's design in the form of a small catalog. Full story coming later.</description>
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		<title>IBM Smarter Planet</title>
		<link>http://www.ricardobeltran.com/IBM-Smarter-Planet</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/IBM-Smarter-Planet</comments>
		<pubDate>Sat, 16 Jul 2011 16:41:20 +0000</pubDate>

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&#60;img src="http://payload.cargocollective.com/1/0/10757/1321408/1print.jpg" border="0" width="252" height="479" width_o="252" height_o="479" src_o="http://payload.cargocollective.com/1/0/10757/1321408/1print_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/1321408/2print.jpg" border="0" width="252" height="479" width_o="252" height_o="479" src_o="http://payload.cargocollective.com/1/0/10757/1321408/2print_o.jpg" align="left" /&#62; 
_
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IBM Centennial, more info here
_
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Exploration of IBM look 2011
_
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Smarter City, more information here
–
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&#60;img src="http://payload.cargocollective.com/1/0/10757/1321408/3_21.jpeg" border="0" width="396" height="222" width_o="396" height_o="222" src_o="http://payload.cargocollective.com/1/0/10757/1321408/3_21_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/1321408/4_22.jpeg" border="0" width="396" height="222" width_o="396" height_o="222" src_o="http://payload.cargocollective.com/1/0/10757/1321408/4_22_o.jpeg" align="left" /&#62; 
_
Ogilvy worked with IBM in developing their most recent campaign: Smarter Planet.
I was involved in many aspects of the campaign including the design of iconography, creation of print and digital layouts,
development of storyboards and art direction of animations and videos.

Group Creative Directors: Tom Godici, Greg Ketchum
Creative Directors: Mike Han, Ryan Blank, Jason Marks, Seth Rementer</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
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		<title>Acronym Language</title>
		<link>http://www.ricardobeltran.com/Acronym-Language</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Acronym-Language</comments>
		<pubDate>Mon, 11 Apr 2011 05:46:19 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/typography]]></category>

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		<description>_

&#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/layouts-5.jpg" border="0" width="567" height="792" width_o="567" height_o="792" src_o="http://payload.cargocollective.com/1/0/10757/1292031/layouts-5_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/layouts-1b.jpg" border="0" width="412" height="576" width_o="412" height_o="576" src_o="http://payload.cargocollective.com/1/0/10757/1292031/layouts-1b_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/layouts-3.jpg" border="0" width="412" height="576" width_o="412" height_o="576" src_o="http://payload.cargocollective.com/1/0/10757/1292031/layouts-3_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/layouts-4.jpg" border="0" width="412" height="576" width_o="412" height_o="576" src_o="http://payload.cargocollective.com/1/0/10757/1292031/layouts-4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/closeup.jpg" border="0" width="429" height="496" width_o="429" height_o="496" src_o="http://payload.cargocollective.com/1/0/10757/1292031/closeup_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/10757/1292031/Scan.jpg" border="0" width="288" height="163" width_o="288" height_o="163" src_o="http://payload.cargocollective.com/1/0/10757/1292031/Scan_o.jpg" align="left" /&#62; 
_

On an IBM meeting, it's very common to hear a lot of business related acronyms while the client has a conversation with the account and strategy folks from Ogilvy. For a beginner, it might sound like a complete non sense, a whole different language, so I decided to create a dictionary of these acronyms in the form of posters with few of the phrases  one might hear in those meetings. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Penalty Kicks 2</title>
		<link>http://www.ricardobeltran.com/Penalty-Kicks-2</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Penalty-Kicks-2</comments>
		<pubDate>Mon, 11 Apr 2011 05:45:26 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/infographic]]></category>

		<guid isPermaLink="false">1292236</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/10757/1292236/penales_infografia_final5b.jpg" border="0" width="494" height="720" width_o="494" height_o="720" src_o="http://payload.cargocollective.com/1/0/10757/1292236/penales_infografia_final5b_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/1292236/porteria1.jpg" border="0" width="623" height="337" width_o="623" height_o="337" src_o="http://payload.cargocollective.com/1/0/10757/1292236/porteria1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/1292236/porteriaporcentaje.jpg" border="0" width="360" height="144" width_o="360" height_o="144" src_o="http://payload.cargocollective.com/1/0/10757/1292236/porteriaporcentaje_o.jpg" align="left" /&#62; 

An infographic that shows the areas where penalty kicks are shot in the Mexican league soccer. The total number of kicks is 120 and the data was taken from videos of the games over the past decate.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Penalty Kicks 1</title>
		<link>http://www.ricardobeltran.com/Penalty-Kicks-1</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Penalty-Kicks-1</comments>
		<pubDate>Mon, 11 Apr 2011 05:45:25 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/infographic]]></category>

		<guid isPermaLink="false">1292392</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/10757/1292392/mundiales_finalesSS-1.jpg" border="0" width="481" height="720" width_o="481" height_o="720" src_o="http://payload.cargocollective.com/1/0/10757/1292392/mundiales_finalesSS-1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/1292392/porteriacloseup.jpg" border="0" width="485" height="266" width_o="485" height_o="266" src_o="http://payload.cargocollective.com/1/0/10757/1292392/porteriacloseup_o.jpg" align="left" /&#62; 

An infographic that shows the areas where 8 national teams have shot penalty kicks since the World Cup of Mexico 1986 until the last one on South Africa. Sources fifa.com and youtube.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Tónica Jazz Fest</title>
		<link>http://www.ricardobeltran.com/Tonica-Jazz-Fest</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Tonica-Jazz-Fest</comments>
		<pubDate>Fri, 04 Jun 2010 06:39:10 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/print /web]]></category>

		<guid isPermaLink="false">446546</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/iconosfinal_3_23.png" border="0" width="670" height="389" width_o="1066" height_o="620" src_o="http://payload.cargocollective.com/1/0/10757/446546/iconosfinal_3_23_o.png" align="left" /&#62; 

Icons for the different music workshops
_

&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico_1.gif" border="0" width="299" height="360" width_o="299" height_o="360" src_o="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico_1_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico2.gif" border="0" width="597" height="360" width_o="597" height_o="360" src_o="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico2_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico_6.gif" border="0" width="597" height="360" width_o="597" height_o="360" src_o="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico_6_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico4.gif" border="0" width="597" height="360" width_o="597" height_o="360" src_o="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico4_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico5.gif" border="0" width="597" height="360" width_o="597" height_o="360" src_o="http://payload.cargocollective.com/1/0/10757/446546/tonica_periodico5_o.gif" align="left" /&#62; 


Newspaper
_

&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/site1.gif" border="0" width="563" height="438" width_o="563" height_o="438" src_o="http://payload.cargocollective.com/1/0/10757/446546/site1_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/site2.gif" border="0" width="563" height="438" width_o="563" height_o="438" src_o="http://payload.cargocollective.com/1/0/10757/446546/site2_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/site5.gif" border="0" width="563" height="438" width_o="563" height_o="438" src_o="http://payload.cargocollective.com/1/0/10757/446546/site5_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/site6.gif" border="0" width="563" height="438" width_o="563" height_o="438" src_o="http://payload.cargocollective.com/1/0/10757/446546/site6_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/446546/site7.gif" border="0" width="563" height="438" width_o="563" height_o="438" src_o="http://payload.cargocollective.com/1/0/10757/446546/site7_o.gif" align="left" /&#62; 

Website
_

Tónica is an annual jazz festival in Guadalajara México where relevant jazz musicians from around the world meet to educate, perform and talk about music.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The Moth Identity</title>
		<link>http://www.ricardobeltran.com/The-Moth-Identity</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/The-Moth-Identity</comments>
		<pubDate>Wed, 14 Apr 2010 06:18:18 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/identity system]]></category>

		<guid isPermaLink="false">108148</guid>
		<description>_
&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/identityb2_1.gif" border="0" width="606" height="377" width_o="606" height_o="377" src_o="http://payload.cargocollective.com/1/0/10757/108148/identityb2_1_o.gif" align="left" /&#62; 
_

&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/txt_mailer3a.gif" border="0" width="225" height="140" width_o="225" height_o="140" src_o="http://payload.cargocollective.com/1/0/10757/108148/txt_mailer3a_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/txt_mailer3new.gif" border="0" width="279" height="432" width_o="279" height_o="432" src_o="http://payload.cargocollective.com/1/0/10757/108148/txt_mailer3new_o.gif" align="left" /&#62; 

Calendar
_

&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/stationery-6.gif" border="0" width="166" height="338" width_o="166" height_o="338" src_o="http://payload.cargocollective.com/1/0/10757/108148/stationery-6_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/stationery-5.gif" border="0" width="163" height="338" width_o="163" height_o="338" src_o="http://payload.cargocollective.com/1/0/10757/108148/stationery-5_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/stationery-2.gif" border="0" width="165" height="338" width_o="165" height_o="338" src_o="http://payload.cargocollective.com/1/0/10757/108148/stationery-2_o.gif" align="left" /&#62; 

Envelopes
_
&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a1.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a2.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a2_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a3.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a5.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a5_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a6.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/a9.jpg" border="0" width="432" height="288" width_o="432" height_o="288" src_o="http://payload.cargocollective.com/1/0/10757/108148/a9_o.jpg" align="left" /&#62; 
Website
_

&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/8_2.gif" border="0" width="453" height="676" width_o="453" height_o="676" src_o="http://payload.cargocollective.com/1/0/10757/108148/8_2_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/1uno.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/1uno_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/2dos.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/2dos_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/3tres.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/3tres_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/4cuatro.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/4cuatro_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/5cinco.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/5cinco_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/6seis.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/6seis_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/7siete.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/7siete_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/108148/8ocho.gif" border="0" width="288" height="452" width_o="288" height_o="452" src_o="http://payload.cargocollective.com/1/0/10757/108148/8ocho_o.gif" align="left" /&#62; 
Posters series →

&#60;img src="http://payload.cargocollective.com/1/0/10757/108148/street.gif" border="0" width="670" height="484" width_o="936" height_o="677" src_o="http://payload.cargocollective.com/1/0/10757/108148/street_o.gif" align="left" /&#62; 
_

Identity, and series of posters promoting live storytelling organization, The Moth.

The Moth is a New York City based nonprofit organization that conducts live storytelling events. It was founded in New York in 1997 by poet and novelist George Dawes Green, who wanted to recreate in New York the feeling of sultry summer evenings on his native Georgia, where he and a small circle of friendswould gather to spin spellbinding tales on his friend Wanda's porch. After moving to New York, he decided to invite a  few friends over to his New York apartment to tell and hear stories. Word of these captivating story nights quickly spread, and The Moth moved to bigger venues in New York. 
Today, The Moth conducts eight ongoing programs:
The Moth Mainstage, The Moth Slam, The Moth Corporate, The Moth Outreach, The Moth Moth Ball,and The Moth On the Road

Creative directors: Tom Godici/Greg Ketchum
Art direction and design: Ricardo Beltran
Copywriting: Greg Gerstner
Photography: Christian Weber/The Moth</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Universum</title>
		<link>http://www.ricardobeltran.com/Universum</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Universum</comments>
		<pubDate>Wed, 17 Mar 2010 16:48:02 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/identity system]]></category>

		<guid isPermaLink="false">315338</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/10757/315338/universum_5_english_3.gif" border="0" width="534" height="1117" width_o="534" height_o="1117" src_o="http://payload.cargocollective.com/1/0/10757/315338/universum_5_english_3_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/315338/signageb1flags3.gif" border="0" width="471" height="913" width_o="471" height_o="913" src_o="http://payload.cargocollective.com/1/0/10757/315338/signageb1flags3_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/315338/conferencia_maya.gif" border="0" width="288" height="422" width_o="288" height_o="422" src_o="http://payload.cargocollective.com/1/0/10757/315338/conferencia_maya_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/315338/cosmogonia_mexicana2.gif" border="0" width="288" height="422" width_o="288" height_o="422" src_o="http://payload.cargocollective.com/1/0/10757/315338/cosmogonia_mexicana2_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/10757/315338/lalunay-el-sol.gif" border="0" width="288" height="422" width_o="288" height_o="422" src_o="http://payload.cargocollective.com/1/0/10757/315338/lalunay-el-sol_o.gif" align="left" /&#62; 
_

Identity system and icons for all the galleries of Mexico's City science museum, Universum.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Golden Ratio show</title>
		<link>http://www.ricardobeltran.com/Golden-Ratio-show</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Golden-Ratio-show</comments>
		<pubDate>Wed, 17 Mar 2010 16:46:30 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/posters]]></category>

		<guid isPermaLink="false">108157</guid>
		<description>_
&#60;img src="http://payload.cargocollective.com/1/0/10757/108157/bjork_3.gif" border="0" width="463" height="637" width_o="463" height_o="637" src_o="http://payload.cargocollective.com/1/0/10757/108157/bjork_3_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108157/jimmi_2.gif" border="0" width="464" height="637" width_o="464" height_o="637" src_o="http://payload.cargocollective.com/1/0/10757/108157/jimmi_2_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108157/marley1.gif" border="0" width="461" height="613" width_o="461" height_o="613" src_o="http://payload.cargocollective.com/1/0/10757/108157/marley1_o.gif" align="left" /&#62; 
_

Promotional posters for the radio show, Golden Ratio, in Tijuana, México. Golden Ratio studies contemporary bands by looking back at their influencers and the influencers’ influencers.

Each square is designed by the proportions of the golden ratio to form organic portraits of musicians frequently aired on the show.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Outsider</title>
		<link>http://www.ricardobeltran.com/Outsider</link>
		<comments>http://www.ricardobeltran.com/following/ricardobeltran.com/Outsider</comments>
		<pubDate>Wed, 17 Mar 2010 16:46:29 +0000</pubDate>

		<dc:creator>rbeltran</dc:creator>
		
		<category><![CDATA[/magazine]]></category>

		<guid isPermaLink="false">108150</guid>
		<description>_

&#60;img src="http://payload.cargocollective.com/1/0/10757/108150/1.gif" border="0" width="255" height="329" width_o="255" height_o="329" src_o="http://payload.cargocollective.com/1/0/10757/108150/1_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108150/6.gif" border="0" width="504" height="329" width_o="504" height_o="329" src_o="http://payload.cargocollective.com/1/0/10757/108150/6_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108150/2b_1.gif" border="0" width="504" height="329" width_o="504" height_o="329" src_o="http://payload.cargocollective.com/1/0/10757/108150/2b_1_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108150/3b.gif" border="0" width="504" height="329" width_o="504" height_o="329" src_o="http://payload.cargocollective.com/1/0/10757/108150/3b_o.gif" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/10757/108150/5.gif" border="0" width="504" height="329" width_o="504" height_o="329" src_o="http://payload.cargocollective.com/1/0/10757/108150/5_o.gif" align="left" /&#62; 
_

The intent of each issue of Outsider Magazine is to interpret a human experience through the medium of literature and photography. This current issue explores the notion of loneliness.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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